By: Grace Rizza, Owner of Identity Dental Marketing
Should Dentists Use QR Codes?
QR Codes for Business–Dental Marketing
In late 2010 and 2011, QR codes have grown rapidly in popularity. QR codes are showing up in all sorts of advertising. They also are appearing on actual products and signage. They can hold much more information than a standard bar code and are typically used with smart phones to allow viewers quick access to files, offers, website and more.
To see how QR Codes work, grab your smartphone (iphone, droid, or most phones with full browsing capabilities).
1. Download a free QR reader application from your phone's marketplace or app store.
2. Take a picture of the image below with the application you've just downloaded.
3. If you enjoy learning about dental marketing, please like our facebook page once you are directed to it.
Your patients can scan and read a QR code as long as they have downloaded a QR reader application. We've put together a list of how QR codes can be used in your dental office.
Ways to use QR Codes in the Dental Office:
1. To check in to Foursquare or Facebook places. This contributes to your Social Media Presence and SEO (search engine optimization).
2. To allow your patients to fill out a quick survey about the office and provide helpful, anonymous feedback.
3. To direct your patients to review sites where they can quickly write a positive testimonial.
4. To allow your patients to enter a drawing or special give-away.
5. In conjunction with your advertising to send your potential patients to your website.
6. On your business card to instantly bring your patients to your Google Maps listing, which will provide them with real time directions to your office from their smart phone.
Contact Identity Dental Marketing for your complimentary marketing evaluation and get started creating the practice that you’ve dreamt about. Email Grace.Rizza@gmail.com or call 630-432-4519 and ask for Grace.
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