In Office Team Training

Hiring the right staff is just the first step to a winning team. Providing the proper formal sales training is crucial to the success of your practice. We will provide you with monthly meetings to address topics that contribute to your practice growth.

Our in-office meetings include time for Q&A. Your staff may be unknowingly missing opportunities for practice growth. We help your staff confidently respond in a way that will increase business.

How does your staff respond to questions like these?

"How much do you charge for a cleaning?"

"I'll just call and book my next appointment."

”I'm going to switch dental offices because my insurance has changed."

Is your staff unknowingly letting these patients slip through the cracks? The sooner you prepare your staff with answers to these questions, the sooner you will experience growth. Each meeting is between 90 and 120 minutes and provides useful information, take home packets for reference, and a question and answer segment to address the specific needs of your office.

Topics Include: The 4 Phone Principles, How To
Increase Patient Case Acceptance, Advanced Verbal Skills, Complaints to Compliments – Making patients happy, Eliminate No Shows & Cancellations, Loss Leaders in Dentistry, Improving Collections, Social Networking for Dentists

 

Dental Advertising

We pride ourselves on our expert copy writing-- because it sells! Often we start with a complete revision of all of your advertising efforts. We can suggest new, more effective methods, or provide feedback on how to change your offers or content to increase effectiveness. We have experience writing for print, direct mail, internet, and radio.

 

Dental Office Photography

Our photogrphers will reflect you, your office, your staff and equipment in its best light. We'll help your potential patients "see" why they should choose you!

Dental Marketing - Branding

Strong branding helps you stand out. It delivers a consistent and memorable message about your dental practice. We'll help you identify and communicate your brand to your patients and future patients. Whether you are a dental spa, a fun pediatric office, a relaxed sedation practice, an implant provider, or something else, we can help you attract new patients. There is an element in branding in almost everything you do. We'll help you to stay consistent.

Business Cards for Dentists, Brochures for Dentists, Dental Flyers & More

Are you embarassed of your business cards or website? Does your logo need updating? Is it time for a new building sign? Have you been trying to network but have no professional, custom brochures? If you said “yes” to any of these questions, you should consider our affordable custom graphic design services. Whether you need new office forms or informational flyers, we will provide your professionally designed materials quickly and affordably.

Dental Event Marketing - Attract 30 New Patients in One Day!

One way to create a buzz in your community is to attend or host an event. We’ve created multiple events that when promoted properly, will gain media attention, increase patient referrals, and attract new patients. Coming up with an idea for a great event is the first step. Knowing how to get new patients to attend and to attract media attention are important components to the success of the event. We’ll provide you with the general idea for the event, media submission, and guidance to make the most of the event.

 

SEO For Dentists - Internet Marketing for Dentists

Search Engine Optimization (SEO) is the process used to get your website to the top of Google and other search engine results when your prospective patients search for your services. 90% of people searching for a service never make it to the second page of results. Dentists benefit greatly from a specialized local search engine optimization program. We provide the most effective and affordable SEO plans.

 

Custom Dental Marketing Plans

When embarking on the journey to success, your custom marketing plan is the road map. By defining realistic goals, creating objectives and tactics, as well as month by month strategies, we will create a customized and unique 6 month plan for you. We’ll provide you with a strategic plan that considers your current starting point, budget, and local competition, for the most efficient plan. We will create a complete campaign while considering your goals, location, and budget.

Dental Web Design

Web design and SEO are most powerful when combined. What's the point of having a beautifully designed site if no one can find it? Or maybe you are ranked first, but patients see your site and they find it to be user friendly or visually appealing enough to stay. Either way, we know how to make your website work for you. Please visit our Dental Websites Samples page to see examples of our web designs.

Testimonials

“From day one to the present, Identity Dental Marketing become and invaluable and integral part of our practice. Grace, our rep, has implemented various internal programs and protocols that have improved the efficiency and morale of our team. The daily and monthly meetings are always full of valuable tips and information for us to use to improve our patient care. Since she has joined our team, we have seen an increase in productivity, collection, and organization throughout the office on a daily basis. Within the first six months of working with them, we saw a noticeable increase in the number of new patients seen on a monthly basis, and that number continues to rise.” Manager Lemont, Illinois
“We’ve tried other consultants in the past and at times they showed us basic ideas that often seemed to fall by the wayside. But Grace is very hands on, and has showed us exactly how to implement strategies to get us from point A to point B, not only by talking but by using examples--such as exact scripting and coaching. Grace is a very tenacious little thing and she stays on top of the programs that she implements. It’s been rewarding to finally see our hard work pay off!” Dentist Chicago, IL
“Grace is a very good speaker! She is always very positive. She has a way of presenting things in a positive way; even when it's criticism. It's hard to explain exactly, but she is good at making things happen. She has great ideas and the ideas she has brought to the table really work. She is the best marketing consultant we have ever had.” Manager Patrick Pool
“Grace is small---yet mighty! She is confident and what she does, has the experience needed and always has a positive attitude! She has so many ideas to present! She encourages 'slow decision makers' to come up with a plan by facilitating goal planning and providing accountability. She comes prepared and we've already implemented some great ideas like our tracking system!” Dentist Roselle, IL
“Grace Rizza and Identity Marketing have been tremendous in helping our office develop consistent, clear marketing strategies designed to reach our target audience. She has helped us analyze our office's strengths and weaknesses and thus enabled us to stand tall against our competition. We all feel more confident in the direction our business is going.” Business Manager Chicago, IL
“I think we sometimes feel such a strong ethical obligation to the patient and to improve their oral health that we neglect the "business" aspect of the practice. Grace is helping us have a good strong business foundation in place so that we will be able to do both simultaneously. During presentations, Grace keeps us focused on tough issues and I can tell that she genuinely wants to see our office improve.” Hygienist Chicago, IL